Search engine optimization and web site promotion by Search Engine Wiz
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Specialists in search engine ranking and placement
Basic site design, directory listings, themes, incoming links, keywords, doorway pages, cloaking, pay-per-click programs, your domain name, these are just some of the things to consider when seeking top search engine rankings.

At this writing, experts estimate that there are more then one BILLION web pages and the number is growing exponentially! On a popular search term such as "MP3," a search engine may suggest 10 million or more web pages! Research into web surfers' habits shows that most surfers rarely explore beyond the first few pages of results that a search engine presents, typically twenty or thirty results. Clearly, a web site must be listed in these first few results to enjoy good traffic. Obviously, the higher it's listed, the better its traffic will be.

There are many things a search engine or a directory considers before awarding prominent rankings to a web site and each search service has unique preferences. These preferences are continuously revised as search services compete with each other and adapt to their users' needs. Search Engine Wiz invests substantial time and employs numerous resources to keep pace with these evolving preferences.

Including a search engine optimization specialist during a site's initial development can offer several advantages. The simple combination of basic search engine friendly site design and a carefully chosen domain name can often lead to acceptable rankings for moderately competitive keywords, with little else needed. Including an SEO professional avoids the need for costly major site revisions to acquire traffic after a site has "gone live." An SEO specialist is invariably a seasoned webmaster and can often provide valuable suggestions about a site's usability and user friendliness.

Recently, directory listings have become a leading factor considered by many of the major search engines. Acquiring effective listings can be time consuming and costly. An SEO specialist can help guide you through the process:
  • Which listings are worth paying for
  • How much do they cost
  • How does a site acquire them
  • How does a site benefit from them
  • What information should be included in them

Incoming links are also given significant consideration by many leading search engines when ranking sites. Some evaluate a site's popularity and, by implication it's quality, by how many sites link to it. Some even consider an incoming link's relevance to your site. An SEO professional can provide several options for acquiring these important incoming links.

We've discussed some of the basics of SEO. Obviously achieving prominent rankings and significant traffic for a web site is far more complex then most people, and even many webmasters, expect. It's all too common for an organization to spend substantial sums of money building a "killer website" without considering how visitors will find it. On today's Internet, web site promotion through search engine optimization has become an essential part of web site development.

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